In order to create a successful artist/album we needed to design an interesting/cool marketing campaign or pack that would attract the audience, and encourage consumption. This would contain a poster and web-ads and of course the album, this is called a DIGIPAK.
As a group, we came up with a variety of ideas and moods to base the posters and album feel around, using photos taken from shoot day, and creating the band logo. Using visuals such as lasers and UV photos on our album and posters, it would therefore make sense to video, and give a clear feel for out band. We wanted to continue to electronic/technology design, feeding off the music video, this would therefore work well as a continuation marketing campaign from our music video.
This first idea we came up with came from us wanting to incorporate the dancers into the picture. We thought we could use the legs of the dancers in our video, that way giving us a reason to have them as part of the advertising campaign. The different photos within the cd case will have all the stages of the legs in respect with the human body structure. Starting with UV paint on the skin then plain skin and then on to see the legs in x-ray as to see the bones within. This we thought being very different might draw attention more easily. But also, as this is male band, the sexual hint would be appealing for the target audience.
Our second digipak idea was based and centered more around the technology theme that is central in our video. This originated from the lyrics of the song that are about social networking and a 'network town'. We thought we could use and play with this idea of technology using aspect of technology that is present in our media today, like the coloured layers that are seen in 3D video when the glasses aren't worn. We also designed an idea using the digital computer screen that is a focus in our music video, and some visual of the heart beat scale.
This first idea we came up with came from us wanting to incorporate the dancers into the picture. We thought we could use the legs of the dancers in our video, that way giving us a reason to have them as part of the advertising campaign. The different photos within the cd case will have all the stages of the legs in respect with the human body structure. Starting with UV paint on the skin then plain skin and then on to see the legs in x-ray as to see the bones within. This we thought being very different might draw attention more easily. But also, as this is male band, the sexual hint would be appealing for the target audience.
Our second digipak idea was based and centered more around the technology theme that is central in our video. This originated from the lyrics of the song that are about social networking and a 'network town'. We thought we could use and play with this idea of technology using aspect of technology that is present in our media today, like the coloured layers that are seen in 3D video when the glasses aren't worn. We also designed an idea using the digital computer screen that is a focus in our music video, and some visual of the heart beat scale.
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