THE FINAL DIGIPAK - ALBUM DESIGN

OUR DIGIPACK IDEAS

In order to create a successful artist/album we needed to design an interesting/cool marketing campaign or pack that would attract the audience, and encourage consumption. This would contain a poster and web-ads and of course the album, this is called a DIGIPAK.

As a group, we came up with a variety of ideas and moods to base the posters and album feel around, using photos taken from shoot day, and creating the band logo. Using visuals such as lasers and UV photos on our album and posters, it would therefore make sense to video, and give a clear feel for out band. We wanted to continue to electronic/technology design, feeding off the music video, this would therefore work well as a continuation marketing campaign from our music video.

This first idea we came up with came from us wanting to incorporate the dancers into the picture. We thought we could use the legs of the dancers in our video, that way giving us a reason to have them as part of the advertising campaign. The different photos within the cd case will have all the stages of the legs in respect with the human body structure. Starting with UV paint on the skin then plain skin and then on to see the legs in x-ray as to see the bones within. This we thought being very different might draw attention more easily. But also, as this is male band, the sexual hint would be appealing for the target audience.

Our second digipak idea was based and centered more around the technology theme that is central in our video. This originated from the lyrics of the song that are about social networking and a 'network town'. We thought we could use and play with this idea of technology using aspect of technology that is present in our media today, like the coloured layers that are seen in 3D video when the glasses aren't worn. We also designed an idea using the digital computer screen that is a focus in our music video, and some visual of the heart beat scale.

SCREEN SHOTS

Here are some of the the pictures/screen shots that we used to piece together the high- tech green screen room. We needed interesting looking symbols and computer programs in order to give the best effect. As this part of the video is all about the lead singer creating the music video within the actual video we needed a lot of real/existing editing programs (Final Cut, Virtual Dj, Aperture etc.). We used screen shots from our own laptops (mainly Apple MacBooks as they look more futuristic) plus a couple of pictures of the internet such as Google chrome icon.

Here are the screen shots and pictures taken and used: As you can see we have drawn around the areas of the screen shots that we used as icons for the room.

THE AFTER EFFECTS PROCESS

The After Effects process was the longest part of our media editing, as the whole basis of our video required it. It involved the construction of each individual chosen clip to be loaded into the Adobe After Effects program and then the computer room needed to be constructed on the green screen areas of the clip. Layers of icons were produced and individual objects and/or effects are added in to create an overall effective shot which looks like we shoot the clip in a room with objects flying around him as if he was creating the video in real life. This process can be risky, as if it is not constructed correctly it can look fake and extremely obvious, therefore losing its effect on the audience, ultimatley ruining the video. This process took us approximately 1/2 - 2 weeks to complete from start to finish of our 4 weeks editing period.

Here Are some screen Shots of the process we went through to create our green screen room:

YouTube Comments

mutemiss - love this. great effects and nice mix of media resources

@miterxx- I should have said the ppl in the video are not real but there is a real band behind the music.

EllysaE -P.s I love this. Does it offend you yeah? rocks my socks off!!

@miterxx The band performing the song is real ...

EllysaE Great video really well made. Is that a real band? and how do you do all those effects.

schreuderha Love the after effects, work really well with the video!!! Good job!!!

FINAL VIDEO - WE ARE ROCKSTARS